As part of the M.S. in Marketing program, we partnered with The Smithsonian to conduct a market research project that identified key engagement opportunities for undergraduate students at public universities in the DMV area. 

As part of the M.S. in Marketing program, we partnered with RedPeg Marketing to undertake the challenge of U.S. market expansion for Santander Bank through their sponsorship of Formula 1. 

SOC3 is an on-campus integrated communications agency within the AU School of Communication. The Home Depot gave us the challenge of positioning them as a leader in sustainability and connecting with Gen Z, the next generation of homeowners.

For my undergraduate capstone class, we worked with SHOWTIME to promote the fourth season of Couples Therapy. 

In my public relations case studies class, we reverse-engineered a popular topic and created a case study to examine and identify different campaign elements. The case study was created according to the guidelines of the Arthur W. Page Case Study Competition. 

In Fall 2023, we chose an upcoming movie to plan a premiere event. As part of my entertainment communications class, this plan included all event logistics and publicity tactics.