In Spring 2024, as the final project for my Entertainment Communications course, I collaborated with classmates to design a comprehensive premiere event for Pixar’s Inside Out 2. Our task was to plan every detail—from menu curation and red-carpet logistics to influencer invitations and press coverage to create a buzzworthy, seamless, and brand-aligned event.

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I focused on aligning the event concept with the film’s emotional themes, ensuring consistency in tone and guest experience. My contributions included helping develop the red-carpet plan, drafting media and press lists, designing creative brand assets, and brainstorming activations that brought the movie’s characters and themes to life.

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The challenge was to create an event that felt both fresh and on-brand for Pixar while appealing to diverse audiences—families, press, influencers, and industry professionals. We needed to balance creativity with practicality, ensuring every logistical detail supported the overall storytelling and marketing objectives.

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Our team began by defining the premiere’s core goal: to celebrate Inside Out 2’s release and generate maximum positive press and social engagement. The strategy emphasized Pixar’s brand values—creativity, emotional resonance, and inclusivity—while ensuring smooth logistics and press-friendly opportunities.

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Our final deliverable was a fully realized premiere event plan, presented as a comprehensive deck. It included a budget breakdown, event timeline, sample invitation designs, step-and-repeat mockups, seating charts, red-carpet schedule, press outreach plan, and social media strategy to amplify the event before, during, and after.

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Although this was a classroom simulation, the plan demonstrated a scalable and realistic approach that could generate substantial buzz for a major film release. The detailed logistics and creative activations reflected industry best practices, and our professor noted the professional quality of the work and its potential applicability to real-world studio events.

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This project deepened my understanding of event planning for entertainment marketing. I learned how every decision—from catering to carpet flow—impacts guest experience and press coverage. If I revisited the project, I would add a crisis management plan to prepare for potential last-minute changes (weather issues, talent delays) to further strengthen the plan’s viability.