Professional Overview

January 2025 to October 2025 • Grew followers by 42% with more than 500k monthly views • Co-led a six-figure sponsorship deal to secure 15 million impressions across physical and digital activations • Utilize Greenfly to communicate with 30+ athletes to create sponsored content across Instagram, Facebook, & X • Create and schedule engaging social media content, including interviews, highlight clips, standings, • Monitor social trends and research sports marketing best practices to contribute creative growth ideas • Coordinate special projects, including player features, highlight reels, website articles, and themed campaigns

October 2024 to April 2025 • Execute game-day marketing and promotions for NCAA D1 Volleyball, Basketball, and Wrestling broadcast on ESPN+ • Oversee fan engagement initiatives, including giveaways, sponsor activations, and in-game contest recruitment, to enhance audience experience, increase brand visibility, and boost student involvement • Operated and managed the video board during home games, fulfilling sponsorship agreements (Hilton, Under Armour, Wegmans, DC Trails, W.B. Mason) and ensuring live gameplay and in-game entertainment are effectively displayed

September 2024 to May 2025 • Manages the social media and content creation for three Honors and Scholars programs: AU Honors, D.C. Impact Scholars, and AU Catalyst • Brainstorms content to attract multiple audiences, such as current Honors and Scholars students, faculty and staff, and prospective students

June 2024 to August 2024 • Created interactive promotions for social media to promote engagement among followers. • Crafted email marketing campaigns to target new demographics and increase readership of the online and print publication. • Designed physical and digital assets for the brand and special editions, including social media posts, retargeting advertisements, email marketing campaigns, logos, direct-to-home mailers, and newsstand signage. • Implemented a user submission page for readers to share news tips and story ideas to promote civic engagement and elevate our coverage.

January 2024 to May 2024 • Collaborated closely with the events team, serving 20+ clients nationwide, and brainstormed community-building activations to increase awareness and engagement. • Conducted thorough venue research encompassing capacity, menus, accessibility, and amenities to provide clients with options that aligned with their needs. • Identified, evaluated, and conducted outreach to local vendors for events to gather information regarding cost and availability. • Crafted compelling visual mood boards for brand activations and event decor, tailored to the unique needs of each client or project.

August 2023 to December 2023 • Collaborated with a dynamic team to spearhead a strategic client project for The Home Depot, with a primary focus on the intersection of sustainability and economic impact. • Conceptualized and executed a comprehensive campaign aimed at spotlighting The Home Depot's commitment to sustainability, strategically tailored to resonate with Gen-Z by utilizing the power of storytelling. • Developed persuasive donor and client communication materials, including a refined donor letter, client letter template, and an informational one-pager to enhance the agency's professional image and facilitate effective engagement. • Devised a strategic LinkedIn marketing strategy to elevate the agency's online presence, effectively increasing brand awareness and visibility within relevant professional circles.

September 2023 to December 2023 • Collaborated seamlessly with the public relations team, working on diverse client accounts such as Red Hat, Wheeler Resource Recovery, Akima, Advantage Capital, Macro Solutions, ScienceLogic, The Midtown Group, Carahsoft, and Excella. • Conducted comprehensive content audits for client competitors, demonstrating a keen analytical eye while also providing comprehensive recommendations. • Compiled detailed media coverage reports and meticulously curated media lists to optimize outreach strategies. • Exhibited versatile writing skills by crafting social media copy, email campaigns, press releases, persuasive pitches, case studies, and media briefings. • Proactively researched and identified valuable client opportunities, industry awards, potential speaking engagements, and trending news topics.

May 2023 to August 2023 • Built comprehensive media lists for key markets, including Dallas, San Francisco, LA, Chicago, D.C., Boston, and NYC. • Drafted and distributed press releases, media alerts, and pitches for press conferences and campaigns. • Researched influencers, community calendars, grassroots organizations, and media sponsorship opportunities, such as NYC radio stations. • Tracked media mentions, summarized Meltwater metrics, and provided timely updates using Google Alerts.

January 2023 to August 2023 • Collaborated closely with the marketing team to curate and deliver a consistent brand presence, generating a minimum of two engaging and interactive social media posts weekly. • Demonstrated a passion for the film industry through weekly blog articles and explored topics ranging from independent films to cutting-edge production techniques, showcasing a deep understanding of the industry's nuances. • Conducted TikTok research initiatives, strategically identifying trends and methodologies to effectively connect with our target audience. • Spearheaded the design process for seasonal logos, branded elements, style guides, merchandise mockups, brand identity plans, and social media templates to ensure a cohesive brand identity.

September 2022 to December 2022 • Contributed as a valued press intern within Senator Sheldon Whitehouse's esteemed communications team. • Provided pivotal support to the press assistant, actively engaging in press conferences and strategically expanding journalist outreach. • Demonstrated adeptness in social media management, crafting impactful tweets and posts to enhance the Senator's online presence. • Played a key role in the development of the environmental newsletter, ensuring its relevance and effectiveness. • Employed analytical skills to monitor daily Twitter trends, enabling informed decision-making for communication strategies. • Identified pertinent discussion topics aligned with the Senator's initiatives, fostering meaningful dialogue within the public sphere.