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Professional Overview

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Education

American University, Kogod School of Business | Master’s Degree

M.S. Marketing

American University, School of Communication | Bachelor's Degree

B.A. Public Relations and Strategic Communication with a minor in marketing

Experience

Social Media and Marketing Intern, Pioneer Baseball LeagueWindsor, CO

February 2025 - present

Administrative Support Ticket Sales & Marketing, AU Athletics
Washington, DC

October 2024 - May 2025

Social Media Assistant, American University Honors & Scholars Program
Washington, DC

September 2024 - May 2025

Marketing Intern, The Valley Breeze
Lincoln, Rhode Island

June 2024 - August 2024

Events Intern, The Brand Guild

Washington, DC

January 2024 - May 2024

Brand Development Director, SOC3 Washington, DC

August 2023 - December 2023

Public Relations Intern, REQ
Washington, DC

September 2023 - December 2023

Public Relations & Communications Intern, Shatterproof
Washington, DC

May 2023 - August 2023

Creative Marketing Intern, SoFare Films
Rome, Italy

January 2023 - August 2023

Press Intern, United States Senate Office of Sheldon Whitehouse
Washington, DC

September 2022 - December 2022

Public Relations Intern, Ragdoll PR Los Angeles, California

May 2022 - August 2022

  • Grew followers by 42% with more than 500k monthly views

  • Co-lead a six-figure sponsorship deal to secure 15 million impressions across physical and digital activations

  • Utilize Greenfly to communicate with 30+ athletes to create sponsored content across Instagram, Facebook, & X

  • Create and schedule engaging social media content including interviews, highlight clips, standings, 

  • Monitor social trends and research sports marketing best practices to contribute creative growth ideas

  • Coordinate special projects, including player features, highlight reels, website articles, and themed campaigns

  • Provides administrative assistance during home games for Volleyball and Men's and Women's Basketball games.

  • Operates the video board at select games, ensuring that sponsors and live gameplay are appropriately displayed.

  • Manages the giveaways for the student section Blue Crew and sponsor activations.

  • Recruits students for the Under Armour Halftime Shootout

  • Assists with set up for events, special guests, and sponsor activitations

  • Manages the social media and content creation for three Honors and Scholars programs; AU Honors, D.C. Impact Scholars, and AU Catalyst

  • Brainstorms content to attract multiple audiences, such as current Honors and Scholars students, faculty and staff, and prospective students​​​

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  • Created interactive promotions for social media to promote engagement among followers.

  • Crafted email marketing campaigns to target new demographics and increase readership of the online and print publication.

  • Designed physical and digital assets for the brand and special editions, including social media posts, retargeting advertisements, email marketing campaigns, logos, direct-to-home mailers, and newsstand signage.

  • Implemented a user submission page for readers to share news tips and story ideas to promote civic engagement and elevate our coverage.

  • Collaborated closely with the events team, serving 20+ clients nationwide and brainstormed community building activations to increase awareness and engagement.

  • Conducted thorough venue research encompassing capacity, menus, accessibility, and amenities to provide clients with options that aligned with their needs.

  • Identified, evaluated, and conducted outreach to local vendors for events to gather  information regarding cost and availability.

  • Crafted compelling visual mood boards for brand activations and event decor, tailored to the unique needs of each client or project.

  • Collaborated with a dynamic team to spearhead a strategic client project for The Home Depot, with a primary focus on the intersection of sustainability and economic impact.

  • Conceptualized and executed a comprehensive campaign aimed at spotlighting The Home Depot's commitment to sustainability, strategically tailored to resonate with Gen-Z by utilizing the power of storytelling. 

  • Developed persuasive donor and client communication materials, including a refined donor letter, client letter template, and an informational one-pager to enhance the agency's professional image and facilitate effective engagement.

  • Devised a strategic LinkedIn marketing strategy to elevate the agency's online presence, effectively increasing brand awareness and visibility within relevant professional circles.

  • Collaborated seamlessly with the public relations team, working on diverse client accounts such as Red Hat, Wheeler Resource Recovery, Akima, Advantage Capital, Macro Solutions, ScienceLogic, The Midtown Group, Carahsoft, and Excella.

  • Conducted comprehensive content audits for client competitors, demonstrating a keen analytical eye while also providing comprehensive recommendations. 

  • Compiled detailed media coverage reports and meticulously curated media lists to optimize outreach strategies.

  • Exhibited versatile writing skills by crafting social media copy, email campaigns, press releases, persuasive pitches, case studies, and media briefings.

  • Proactively researched and identified valuable client opportunities, industry awards, potential speaking engagements, and trending news topics.

  • Built comprehensive media lists for key markets including Dallas, San Francisco, LA, Chicago, D.C., Boston, and NYC.

  • Drafted and distributed press releases, media alerts, and pitches for press conferences and campaigns.

  • Researched influencers, community calendars, grassroots organizations, and media sponsorship opportunities, such as NYC radio stations.

  • Tracked media mentions, summarized Meltwater metrics, and provided timely updates using Google Alerts.

  • Collaborated closely with the marketing team to curate and deliver a consistent brand presence, generating a minimum of two engaging and interactive social media posts weekly. 

  • Demonstrated a passion for the film industry through weekly blog articles and explored topics ranging from independent films to cutting-edge production techniques: showcasing a deep understanding of the industry's nuances.

  • Conducted TikTok research initiatives, strategically identifying trends and methodologies to effectively connect with our target audience. 

  • Spearheaded the design process for seasonal logos, branded elements, style guides, merchandise mockups, brand identity plans, and social media templates to ensure a cohesive brand identity.

  • Contributed as a valued press intern within Senator Sheldon Whitehouse's esteemed communications team.

  • Provided pivotal support to the press assistant, actively engaging in press conferences and strategically expanding journalist outreach.

  • Demonstrated adeptness in social media management, crafting impactful tweets and posts to enhance the Senator's online presence.

  • Played a key role in the development of the environmental newsletter, ensuring its relevance and effectiveness.

  • Employed analytical skills to monitor daily Twitter trends, enabling informed decision-making for communication strategies.

  • Identified pertinent discussion topics aligned with the Senator's initiatives, fostering meaningful dialogue within the public sphere.

  • Collaborated seamlessly with fellow public relations experts within a dynamic virtual setting.

  • Delivered comprehensive support to a diverse portfolio of over 60 clients, spanning corporate entities to individual personalities.

  • Conducted in-depth brand research and executed targeted outreach to editors and influencers, amplifying client visibility and engagement.

  • Actively monitored multiple media channels, curating insightful press clippings vital for maintaining meticulous client records.

  • Crafted over 10 compelling product pitches and conceptualized engaging content strategies, driving brand recognition and consumer engagement.

  • Leveraged platforms like MuckRack to meticulously research editors, influencers, media outlets, and potential brand partners, facilitating strategic collaborations and partnerships.

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